Welcome series
Five-day staged content after sign-up. First value message, product tour, social proof, first campaign, feedback request.
Steps5 messagesTriggersignup_atMedian open rate58%
USE CASE · GROWTH
The growth team's three core flows.
The backbone of marketing automation: welcome series, win-back, seasonal campaign. All with the right tone, GDPR / KVKK-compliant, with ready templates.
Not guesswork — repeatable flow.
Each flow runs with a rule-defined trigger; set it once and it runs itself. The median rates below come from current pilot customers.
Win-back
Staged re-engagement for users silent for 60 days. Reminder, incentive, then a re-permission ask.
Threshold60 days silentSteps3 messagesReturners18%
Seasonal campaign
Templates ready for New Year, Black Friday, holidays + send-time recommendations. Calendar-based auto trigger.
Templates12 seasonsTimingAuto-recommendedA/BIncluded
Welcome series, in 5 days.
The staged sequence sent to a user who just signed up. Real pilot customer numbers.
DAY 0
Value message
On sign-up: "Welcome" + first value proposition.
Open rate: 64%
DAY 1
Product tour
Three key features of the panel, 2-minute tour link.
Click rate: 22%
DAY 3
Social proof
Pilot customer results, a sector scenario.
Open rate: 41%
DAY 5
First campaign
First send invitation with a ready template + discount code.
Conversion: 9.4%
The whole sequence starts with one rule; each step can branch on the open/click behavior of the previous one.
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