MARKETING AUTOMATION

Every campaign is a hypothesis. SendNomi tells you the result.

A/B testing, behavioral segmentation, cart reminders, multi-step automation. Measurement instead of guesswork. Our pilot customers’ median improvement: 3.2× revenue per campaign.

Core capabilities

The growth team’s entire toolkit.

The Excel + designer + developer + analyst loop for preparing a campaign is now behind you. One panel, one report.

Turkish visual editor

Drag-and-drop templates on-brand. Mobile-first, dark-safe, KVKK-compliant. No code, no waiting on a designer.

Average template time: 20 minutes

A/B comparison

Subject line, send time, image, CTA. SendNomi picks the winner automatically and applies it to the rest of the list.

Automatic winner pick: 95% confidence

Behavioral segmentation

Opens, clicks, orders, browsing — segments by real behavior. RFM + interest + recipient health together.

Ready segment templates: 14

Cart reminder flow

3-step trigger: after 1 hour, after 24 hours, after 3 days. A pilot customer saw ₺312K extra monthly sales.

Extra revenue / 1,000 carts: ₺38K

Send-time optimization

Sends at the best time per recipient’s own open pattern. Individual timing even within a single campaign.

Open rate lift: +12 pts (median)

Subscription preference center

Frequency and topic choice instead of "unsubscribe all". Keep the subscriber with the right content rather than losing them entirely.

Preference update vs unsubscribe: 34%
Automation example

Cart reminder flow, in 4 steps.

Starts with one rule, ends with the winning content. A pilot customer’s real conversion numbers.

Flow: "abandoned_cart_180d_high_value"

Target segment: customers who added to cart in the last 6 months without completing an order (cart value ≥ ₺500)

STEP 1 · TRIGGER

Cart abandoned

1 hour passed without order completion. Cart still active.

Triggered: 8,421
STEP 2 · 1 HOUR

Reminder 1

"Shall we continue where you left off?" — cart contents with images.

Open rate: 46.2%
STEP 3 · 24 HOURS

Reminder 2 + incentive

24-hour valid 10% discount coupon. For those who still haven’t returned.

Click rate: 14.7%
STEP 4 · 3 DAYS

Final reminder

"Your cart will clear tomorrow" — urgency + product stock info.

Orders: 537 · ₺312K
A/B test

Which subject won, and why.

Two variants, 30 days of real results. SendNomi marked subject B as the winner and applied it to the rest of the list automatically.

VARIANT A · 50% sample
Discount season has started, don’t miss it!
22.4%Open
4.1%Click
182Orders
VARIANT B · WINNER
Spring collection — our picks for you
34.1%Open
8.4%Click
421Orders

Result: +12 pts open-rate lift · 2.3× orders. SendNomi applied subject B to the rest of the list automatically.

Ready segments

14 ready segments, one-click use.

Rule-defined segment templates for every common growth scenario. Activate the one you want with a single click.

Active recipients (180 days)
last_order_at > now - 180d
12,482 38% open
High-value (VIP)
lifetime_value > ₺5,000
1,241 52% open
Cart abandoners
cart_active AND last_order_at < now - 1h
8,421 46% open
Dormant customers (win-back)
last_open_at < now - 90d
5,118 18% open
New signups (7 days)
signup_at > now - 7d
312 64% open
Birthday (this month)
birthday.month = current_month
2,034 48% open
Discount-sensitive
discount_engaged_count > 3
3,882 41% open
Mobile-first
mobile_open_ratio > 0.75
14,620 34% open

+ 6 more ready segments (anniversary, product category, card ownership, mobile-app usage, awaiting verification, gift buyer)

GET STARTED

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